TCOG hosted an Economic Recovery & Resilience Workshop on 02/22/2022, Becoming A Resilient Region by Building our Business Community with Tools & Policies to Enhance the Local Business Environment & Regional Benefit.
Session 3: Branding Sells: Making Business, Place, Community & Region Worth a Visit by Ryan Short (CivicBrand, Dallas)
Ryan presented the value of a highly marketable identity and different ways to “own” that identity. Similarly, he will offer the benefits of a regional brand and the methods for incorporating a regional brand into local marketing and tourism efforts without losing community/place/business autonomy and identity.
To view the full-day workshop (Session 1, 2, 3, 4, 4B, 4C), go here:
Live stream: https://www.youtube.com/watch?v=dvAEJ7oZ0O0&t=0s
Booklet view: https://www.youtube.com/watch?v=VtpDuXrK2eU&t=0s